Previously published on voyagesafriq.com
Author: Natalia Bayona – IE Alumni – Senior Expert on Innovation and Digital Transformation at World Tourism Organization (UNWTO)
It is no secret to anyone that gender equity is a priority within the United Nations’ Sustainable Development Goals.
Apart from knowing that it is a challenge because only 16% are part of boards of directors, 5% are CEOs and only a few are in leadership positions, there are certain economic sectors that leading the way in women empowerment.
In tourism, the figures show us that the sector is evolving! 70% of women influence purchasing decisions in the tourism industry and most of the workforce in tourism worldwide are women. However, salaries and equity in leadership positions remains one of our greatest challenges.
I would like to start this article by expressing my absolute commitment to start contributing from my leadership position in innovation, digital entrepreneurship and investments in the World Tourism Organization to help create better jobs for those young women who will be our future leaders. ..
Let’s start at home … since the arrival of the Secretary General, Zurab Pololikashvili, the World Tourism Organization prioritizes entrepreneurship and the use of added value and innovation as strategic pillars. His first addition to the UNWTO team, me, a woman …. UNWTO has a woman, millennial and Latin American as Director of Innovation, digital transformation and investments. There is only gratitude with a young Secretary-General who understands and has a vision that leadership goes beyond gender, social condition or continent in which one lives.
I have the opportunity to be a Colombian, Latin American leading one of the promises that can contribute to quality employment, sustainability and youth of the most humane and promising industry of all time: tourism.
Another fact worth mentioning… my valuable team is made up of women … Spain, Canada, the United States and Uruguay working to conquer the world of investment, startups and governmental in tourism. That added up with our Legal Counsel, Africa, Middle East, Education, Ethics and Institutional Relations directors: great leaders!
Since my arrival at the World Tourism Organization, I understood that my role is not only creating and showing results. These kind of stories are the basic every-day ones, and our role is much for far-reaching than this.
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