Article previously published on El País by Carlos Primo.
Martha Thorne, Dean of IE School of Architecture and Design and the executive director of the Pritzker, believes that “the architects of yesteryear looked only at their buildings, as a reflection of themselves, those of today, the good ones, look outwards”
Martha Thorne was surprised by the economic crisis of 2008 at the head of the Pritzker, the most prestigious architecture prize in the world. Or rather, she surprised her relatively alone. When she took over the executive direction of the award three years before, they already had the air of change. “I realized that explaining contemporary architecture is very difficult,” she recalls. “The architects see their profession in a very deep way, but when reading the texts of the jury, in those first years they always commented the same things. They talked about innovation, construction, experimentation and poetry, but they did not connect with everyday life “.
Keep on reading the article on El País (Spanish only)