How passion enlightens a professional life
Can you visualize a Babel of business people? Imagine a vast meeting of more than 6,000 entrepreneurs from all over the world, 1,100 investors, venture capitalists and business angels, all gathered in huge magical space, interacting frenetically, bubbling over, explaining their ideas, interviewing each other in parallel, formal and informal meetings, a marathon of activities lasting around 72 hours.
This isn’t Silicon Valley, but the South Summit, a global platform that is now a global reference point for entrepreneurship, held in Madrid every year since 2012 and the brainchild of María Benjumea, a Spanish businesswoman whose passion and enthusiasm runs like electricity through meeting. Obviously, given sanitary protocols following the pandemic, this year the event is taking place on a digital format.
It’s not easy to create the circumstances to generate such a unique entrepreneurial atmosphere, and just as hard to attract genuine creators and investors. Entrepreneurs tend to avoid formal events along the lines of Davos, instead preferring more casual, informal occasions, where interaction is direct and flows spontaneously.
As with other platform-based initiatives, the secret of South Summit’s success largely lies in the capacity of somebody like Benjumea, her teams and her partners, to mobilize a network of diverse, relevant and international stakeholders, and then to leverage social networks, word of mouth, the participants themselves, the success of the connections made during the gathering, the recognition and support of the startups, the satisfaction and enjoyment of participants, and of course social events. Business people like to enjoy themselves too.
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South Summit 2020 is here! In its 8th year, the startup competition event powered by IE University is reinventing itself in a new edition involving the founder of Zoom, astronaut Cady Coleman, renowned actors like Antonio Banderas, sports personalities like Carlos Sainz, and prominent investors and global corporations. We are ready to launch!