Is Thinking about Happiness Futile?
The article “How gender stereotypes shape venture growth expectations” written by IE Professor Aloña Martiarena has been published on Small Business Economics. Congratulations!
Aloña Martiarena joined IE Business School as an Assistant Professor in the area of Entrepreneurship in 2015. Her research lies in the intersection of Entrepreneurship and Business Economics. Her most recent work focuses on topics such employee entrepreneurship and women entrepreneurship.
Drawing on gender role theories and related evidence of the influence of stereotypes on individual judgments and behaviors, this study examines how masculine stereotyping of entrepreneurs might affect business owners’ expectations of their firms’ growth. In particular, it explores several moderating effects: individual-level factors, such as the gender traits that business owners ascribe to other entrepreneurs and their own gender identity, as a psychological construct, as well as the industrial context in which the businesses operate. An empirical analysis of business owners in 10 countries reveals that women entrepreneurs who identify with feminine traits and ascribe strongly masculine characteristics to entrepreneurship expect their businesses to grow at a lower rate. The influence of stereotypes is relevant only in industries in which the representation of women entrepreneurs is low though, presumably because gender salience, as amplified by women’s minority status condition in the industry, triggers stereotype threats.
About the author
The IE Women Initiative flourished with the work of IE Faculty, researchers, student clubs, alumni and staff, to design the best possible tools to attract and retain women talent, especially in Business, Technology, and Entrepreneurship. IE and our Women Initiative’s goal is to inspire confidence and advance women along their pursuit of success. We believe that in order to empower women across the globe, the best way is through education. More women in the classroom means more women in top positions, as entrepreneurs and investors, and important decision-makers in the global sphere. If we can inspire this trend within IE, we can Pass it On to future generations. www.ie.edu/iewomen
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