Education and cultural transformation is almost as important as the use of new technologies in work environments
Previously published in Spanish on El Confidencial.
Do a bakery need to use ‘big data’ to improve its benefits and be more efficient on a day-to-day basis? The question is cheating. It is more than advisable to use current technologies, but it is more important to know what these technologies are going to be used for and what we intend to achieve with them.
This example, applicable to any small and medium-sized Spanish company, was one of those that focused the round table organized by El Confidencial and Telefónica Empresas under the title ‘Digital transformation: the first step to improve the productivity of companies’. A meeting in which they reviewed the keys to embrace a digital transformation that has more of a pedagogical process than a technological revolution.
Technology may seem to be the engine of change for companies, but some experts believe that what is really impelled in this transformation is a new business culture. A revolution that is more pedagogical than technological. “We are talking about 80% of the process is transformation and 20% is digital,” explained Teresa Ramos, Director of Information Systems Management at IE University. But the important thing, remarked Ramos, “is the human factor and how the company adapts to the environment to benefit from it”.
Keep on reading on El Confidencial (in Spanish).