From September 23 till November 11, 2019, La Real Casa de la Moneda (The Royal Mint Palace, Segovia,), which is the home to IE Creativity Center, will host a solo exhibition “Wall of Nature” by fine art photographer Viet Ha Tran, alumnus of the Master in Marketing Management, IE Business School.
Wall of Nature is an artistic photographic series that are created based on the vertical garden in front of Caixaforum, an art museum in Madrid. This epic garden, designed by French botanist Patrick Blanc in 2008, is one of the world’s lushest living walls to date. Over 250 species are represented on the living wall in a mass of over 15,000 plants for the miniature oasis. The vertical garden resembles a piece of environmental graffiti as much as it is a botanical piece. The pattern of colors, is a fascinating combination of art, architecture and botany.
The photographic artworks of Wall of Nature, colorfully sophisticated and visually captivating, aim to paint not only an impressionistic image into the imagination of the viewers but also to increase public awareness of protecting the environment and the green living spaces, hence helping to create a brighter future for our children. After the exhibition, all these artworks will be sold to art collectors and 100% money will be donated to an NGO that works with environmental issues, helping to fighting for a greener and healthier world.
Viet Ha Tran started this series in 2019 and very quickly, these artworks have also won recognition in international photography contests: Finalist at Sienna International Photography Awards 2019 and Mention of Honor at Fine Art Photo Awards 2019. These photos also have been featured on PhotoVogue of Vogue Italia, Homes & Antiques Magazine and on social media of Caixaforum, an art museum in Madrid.
Viet Ha Tran is a Vietnam-born and Spain-based fine art photographer known for her emotionally dense and endlessly compelling photographs of women and landscapes. Her art emphasizes fantasy and imagination as a source of aesthetic experience. Starting photography in 2013, Viet Ha’s works have been published in over 120 newspapers and magazines all around the world including Vogue Italia, Vanity Fair France, El Economista, Expansión, Vietnam News, The Times of India, Harper’s Bazaar. Her works have been featured at Saatchi Gallery London and auctioned by Christie’s Hong Kong for charity. She is represented by Spain’s most prestigious auction house Duran Auctions and her works have appeared at public auctions in Spain alongside with the great Spanish artists Joan Miro and Salvador Dali.
La Real Casa de la Moneda (The Royal Mint Palace) is home to the Creativity Center of IE University. Founded by King Philip II and built by Juan de Herrera between 1583 and 1588, it was designed to host the modern machinery of the time. This building is one of the first mints in Europe, and is widely considered one of the most influential European structures. IE Creativity Center, which also serves as the headquarters for IE University’s Arts Society, is a dynamic meeting place for students and young people from Segovia, so that they can share interests and hobbies, develop their talents and participate in entrepreneurial ventures in a collaborative environment.