About The Project
Wico Lab was born as an initiative to help businesses that impact communities and the world. The mission is to help entrepreneurs tell their story creatively and remember their purpose to add meaning to our society while their businesses grow.
This brand is rooted in the belief that we can foster communities and the economy can grow if we include every member of society in the business world.
Recent innovations from the past decades have been led only a small percentage of people and companies. Still, slowly, active leaders are emerging. These change-makers show us how a new way to consume, collaborate and learn is possible by working in collaboration.
The Story Behind
In 2017, having moved to Mexico after my time at IE, I had the opportunity of being a mentor for social impact entrepreneurs. These entrepreneurs were either working solo or in small teams and did their marketing on their own. After just a few hours of advisory, I found that we could easily tweak each startup’s marketing strategy. After the sessions, the team members had new energy to continue promoting their brand.
People who are on a mission to bring positive change don’t always have the structure of a larger company to have marketing help. I realized how much clarity can be obtained from an external advisor to a startup in just a few hours. It became a clear mission for me to work with these new-world visionaries, bringing value through my prior marketing experience.
Social impact entrepreneurs need to know that their business today can matter more than commercial brands, which is one of Wico Lab’s main reasons for existence.
I aim to work with other creatives and freelancers in different initiatives to add value to those looking to make a change. With an open mind and a culture of collaboration, new ideas can indeed make a direct contribution.