“Naturally curious and full of ideas with a bias for action.”
Hometown: Perth, Western Australia
Fun fact about yourself: I’m a qualified makeup artist. I ran a wedding makeup business back in Australia, as well as volunteered for a not-for-profit conducting beauty and skincare workshops for cancer patients going through treatment.
Undergraduate School and Degree: University of Melbourne, Australia; B.A. (Honours) in Communications & Political Science.
Where was the last place you worked before enrolling in business school? Dassault Systemès, a French software company, as Marketing Manager for their Mining Division looking after Asia Pacific.
Where did you intern during the summer of 2018? As the IE MBA is a one year programme, I did not have a summer internship. I was still working full-time at my previous company last July but arrived in Madrid a month before the MBA to study Spanish.
Where will you be working after graduation? I am undecided on the company, but I plan to work in a product management role for a global technology company where I would lead the development and launch of new software products. After seven years in B2B marketing, I want to broaden the scope of my career and play a direct role in developing technology that improves the way we live and work – whether it’s remote sensing in underground mining or autonomous data collection to streamline processes.
Community Work and Leadership Roles in Business School:
- Career Representative – Elected by my class to represent their career concerns and feedback to the IE Careers Team; I also initiated and organised a career trek program to empower MBA students to organise their own treks after hearing how difficult students found it to launch their careers in a totally different country.
- Co-organiser of a student-led Career Trek to Singapore
- Vice President of the Technology & Innovation Club – Highlights include organising a panel discussion on the future of travel tech with speakers from CWT, Adobe and Amadeus; starting the club’s first LinkedIn page; and organising workshops in collaboration with other clubs such as a public speaking workshop on tech topics and Agile Certified Scrum Product Owner Training.
- President of the eCommerce Club
- Selected to represent IE at the HEC Montreal CSR Case Competition in February
- Recipient of the Forté Fellowship Scholarship for Women
- Active member of Women in Business Club
Which academic or extracurricular achievement are you most proud of during business school? It might not sound like much, but six months into my MBA, I’m proud of the fact that I survived term 1 classes and placed 7th in class while maintaining an active extracurricular schedule of organising club activities, competing in case competitions, brushing up my technical skills through online courses, and job searching – while also travelling Europe and spending time with my husband.
What achievement are you most proud of in your professional career? I’m most proud of leading a virtual team of eight people based in different geographies and from different departments to launch a cloud-based mining software product at my previous job. Getting everyone to agree on a course of action through a Skype call was one of the most challenging aspects. Despite low staff morale, we ended up achieving our goals. This involved developing the value proposition and using cases through to market positioning and pricing plans in close consultation with our customers. This was particularly significant, given that the mining industry is conservative and relatively resistant to embrace new technologies.
Who was your favorite MBA professor? I’ve had so many amazing professors during the first half of the MBA that have shaped the way I view business and society. However, I would say my favourite so far is Ana Rumschisky, Professor of Marketing Management. In addition to her vast experience working in various marketing roles in Spain, the way she teaches is unique – she has so much energy and enthusiasm for the subject and always challenged me to think differently about products as everyday as cream cheese and shampoo. When I was working on a pitch for a marketing case competition, she offered to listen to and critique my presentation.
What was your favorite MBA Course? My favourite MBA course is Strategy, taught by an amazing professor Luis Diestre. I particularly enjoy classes that challenge the traditional way of thinking and cases that do not have an obvious solution. To provide a recent example, the common perception is that vertical integration provides better synergies and profits for corporations so they can harness common resources and collaborate better. However, in class, we dived deeper to find out why this isn’t always efficient nor profitable, and under what conditions.
Why did you choose this business school? I chose IE because of its focus on entrepreneurial thinking and practical courses that can help me succeed in the real world. Because my post-MBA goal is to become a product manager, I chose the school that would allow me to think and act “intrapreneurially”, which is pretty much like running my own startup within a corporate environment. The opportunity to participate in IE’s Startup and Venture Labs were major draws and provide an ideal testing ground to develop new ideas.
Secondly, almost all our professors are practitioners, which means they bring their work experiences into the classroom, teach by the case method, and use simulations/roleplays to help us learn better. Lastly, I chose IE for its one-year program, highly diverse student body and its fantastic location in the city that never sleeps – Madrid!
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